SEO - this means "search engine optimization". Any good online marketing strategy will be based at its core on increasing visibility in search engines. Because in many cases, potential customers only consult the Internet. Whereas in the past "word-of-mouth" was probably the most important means of acquiring customers, today it is undoubtedly the advertising of one's own offers on the Internet. And there it applies to be found first of all. Among a multitude of relevant hits, the algorithms select the websites that they consider most suitable for the user's desires during each search process. The small entrepreneur is in danger of being lost among a multitude of competitors. Only good SEO can counteract this problem. That is why it is so essential for any good business model.
You may have heard it before, but it's important to understand this phrase: "Content is king". Good SEO always takes its starting point in a strong message from the entrepreneur. On the Internet it is even more important than elsewhere to name your own offer, your own service as precisely as possible. Do you want to reach customers all over Germany or only on a local level? Who should be your customers: big companies or small family businesses? You should be able to give at least a rough answer to all these questions. Because without a strong content positioning every SEO, no matter how good, runs empty.
You see - SEO doesn't have to be particularly elaborate. With a few considerations in mind and the right digital assistant - such as the Xovi tool - optimizing your own website for display in search engines becomes child's play.
